Luxe Candles Crafted for Every Time of Day

Who Created HOME'edged NYC Candles?

HOME’edged NYC Candles was founded by stylist and menswear editor Michael William G.

Michael’s experience spans 20 years, from his work in luxury retail in San Francisco to his life as editor-in-chief of MAN’edged Magazine in New York City. In the midst of the COVID-19 pandemic, Michael refocused his passion and relaunched his candle brand, HOME’edged NYC.

Putting a New Spin on Candles

As a minority business owner and member of the LGBQT+ community, Michael is no stranger to pushing through obstacles. As the creative force behind HOME’edged NYC, he single handedly put a new spin on how consumers enjoy their scent experience, by creating luxe candles that have been designed for every time of day.

We've sold out several times during the course of 6 months in the midst of a pandemic

Since the re-launch, HOME’edged NYC has gained a cult following in NYC and has become a staple brand at the world renowned Nolita Market located in NYC’s SOHO neighborhood, having sold out several times in less than 6 months.

“I was fed up spending my hard earned money on existing candles in the market that didn’t burn well, didn’t smell good and didn’t last long. I wanted to create a luxury candle brand that would give even the largest legacy brands a run for their money. I want my customers to feel that they spent their money on a quality product. When they buy a HOME’edged NYC Candle, it’s not just another candle. It’s a community and experience.”

From a tiny Upper East Side Apartment to SOHO's World Famous Nolita Market

I started this in my little Upper East Side Apartment, getting creative with fine fragrances and soy waxes. I was always asking myself ‘how can I help people feel relaxed and to take a moment to themselves in an ever moving world?’ 
That, combined with the knowledge that relaunching my candles would be an uphill battle, further fueled me to make my candles unique. That fire (pun intended) has never died.

Our motto?

Smell good. Feel good. Do good. 


One of my visions as we continue to grow is to help New York City bounce back from the pandemic whether that be through charity cleanups or helping today’s youth learn about mental health + wellbeing.

What does HOME’edged stand for?

Our brand name, HOME’edged, is a play on the word “homage”. I want people to pay homage to themselves light after light so that they feel good inside and out.

Why Choose Our Luxury Candles?

Our Masterfully blended fragranced candles have been designed to elevate any space and bring balance to any time of day. Each candle is designed in Manhattan and specifically concocted to inspire the spirit of a certain time of day.

Like NYC, they are a blend of exotic ingredients, made with a premium and creamy looking soy-based wax that offers an excellent scent experience.

What Does Candles for Each Time of Day Mean?

Personally and through research we found an interesting fact. In the morning, we want to smell something comoley different than in the evening. We go through so many moods in a single day that depending on our mood, we might want to enjoy a particular fragrance over another.

Some cool milestones we’ve hit along our journey

We rebranded our products and brand to look more sleek and luxurious. We relaunched in July 2020 and the rest has been history.

We sold out of our first release in July. Then in October, 2020, we secured a spot to sell directly to New Yorkers in SOHO’s Nolita Market. We sold out in 1.5 days. Woohoo!

The feedback has been incredible. In fact, one customer even bought the candle that was half-way used because he needed that candle so bad.

So, of course we were there in December 2020 which we sold over 90% of our inventory. Fast forward to February 2020 and we have sold out of our top sellers.

A Word on Customer Service

No matter if you buy a HOME’edged NYC Candle from me down at Nolita Market or on our webstore, I vow to take care of every single customer. I know how it is to trust a new brand with your hard earned dollar and they treat you horribly. In our core, we aim to deliver an exceptional customer experience from the moment you interact with us all the way to your last light.

Check out our products here and thank you for taking the time to get to know HOME’edged NYC