Explore Our Winter Must-Haves

Smell Good, Feel Good, Do Good.

We've helped over 1,000 customers nationwide find their favorite new signature scents for their home and body. Are YOU ready?

Explore The Collection

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Started From a Candle Now We're Here

LUXURY SOY CANDLES

LUXURY SOY CANDLES 

REED DIFFUSERS

REED DIFFUSERS 

UNISEX EAU DE PARFUMS

UNISEX EAU DE PARFUMS 

Best Sellers

Our Story

We started in the streets of SOHO at Nolita Market in 2020 with just candles.

Today, we've helped over 1,000+ customers and have expanded beyond luxe candles into fine fragrances and reed diffusers.

Our motto: Smell Good. Feel Good. Do Go.

It's that simple.

- Michael William G. | Founder |

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As Seen In

  • "Looking for even more apartment ambiance? Hell’s Kitchen local Michael William G‘s luxury candle, fragrance, and diffuser brand is known for providing the scents at TMPL gym and frequently selling out at SOHO'S Nolita Market."

  • "They are made of premium soy candle wax and smell like heaven on earth. The best part is that each one encapsulates scents that mimic a certain time of day. The biggest problem is that we don’t know which is our favorite candle."