LEARN MORE ABOUT OUR SCENTS

Not sure what scent to buy? Here's a quick breakdown of our 3 signature scents to help you find your favorite.

EASY-TO-WEAR FRAGRANCES

Shop our 3-Signature Unisex Fragrances below or try our discovery kit to find the best one for you. All come with our no-risk promise.

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GREAT SMELLING LUXURY CANDLES

Did somebody say candles? Here's what started it all. Shop our luxurious soy-based candles below.

OUR POPULAR 11 OZ CANDLES

THESE ARE OUR TOP SELLING CANDLES AND LAST OVER 65+ HOURS. PERFECT FOR THE LIVING ROOM, BEDROOM OR ANYWHERE IN-BETWEEN.

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PREFER A FLAMELESS OPTION?

Our reed diffusers offer a great alternative for scenting your space if you prefer to go flameless.

Mini Diffusers (2 oz.)

NOT SURE WHERE TO BEGIN?

Let's be real. There are way too many fragrance options out there. It can be a total nightmare trying to find one that works for you.

So, we've set out to make it easy and with no risk.

Here's how it all started.

  • Free Shipping

    Enjoy complimentary shipping on all order over $59

  • Free Returns

    Feel confident in your purchase. Return your items at no charge. Products must be in original condition.

  • U.S. Shipping Only

    We ship domestically within the U.S. and currently do not offer P.O. Box Shipping.

Our Story

We started in the streets of SOHO at Nolita Market in 2020 with just candles.

Today, we've helped over 1,000+ customers and have expanded beyond luxe candles into fine fragrances and reed diffusers.

Our motto: Smell Good. Feel Good. Do Good.

It's that simple.

- Michael William G. | Founder |

Learn More
  • "Looking for even more apartment ambiance? Hell’s Kitchen local Michael William G‘s luxury candle, fragrance, and diffuser brand is known for providing the scents at TMPL gym and frequently selling out at SOHO'S Nolita Market."

  • "They are made of premium soy candle wax and smell like heaven on earth. The best part is that each one encapsulates scents that mimic a certain time of day. The biggest problem is that we don’t know which is our favorite candle."